Promising review: "Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey, or like there’s a ton of product on." — K. Grant
The color adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — placeholder
My colleague Emma Lord loves this lip balm. Here's what she has to say about it:
"I was very adamant about not buying this for the longest time because I am stubborn about 'expensive' beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick."
If you're looking for a water-based cleanser to go with this one, reviewers love this pore-deep cleansing foam from the same brand for their double-cleansing routine!
Promising review: "This is my first time ordering an oil-based cleanser and I'm so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see the white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin. However, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" — Myshel Cagle
Promising review: "I caved to the TikTok hype, and now I am obsessed, lol! I have extremely sensitive skin, but this was the first product that I didn’t have to go through a 'getting used to' phase." — Shelby
Promising review: "Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" — DeeDra Billings
Promising review: "I have very dry sensitive skin and also have eczema, and this lotion is amazing. I found it on TikTok and decided to give it a try because it’s hard to find good quality and affordable fragrance-free lotion. And let me tell you, this is some of the best lotion I have ever used. I’m currently on my fifth bottle. I have very dry skin, so it’s hard to find a good moisturizing location that doesn’t leave me feeling greasy. This lotion has never left me feeling greasy. It’s very lightweight." — The Edick’s
Promising review: "So I was in a car wreck on the third of June 2024 and in the first picture [above] you can see a lot of the markings that are on my face. I just got this concealer in the mail today and not a moment too soon because I have an important Zoom meeting. You want to talk about coverage!!!! Now purple is a really hard color to cover, but this product did it and I took a picture [above] just to show how well! I am super impressed. Plus, the price point is amazing and it's just as effective as any high-end product. It went on silky smooth! Thank you, E.l.f. Cosmetics, you saved me!" — Jessica
Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom, one for my sister, and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it, people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it" — Kristen
Promising review: "I tried this mascara for the first time in 2020 after seeing it go viral on TikTok. It was too inexpensive not to try, right?!?! Well, let me just say how upset I was to find out this little inexpensive bottle outperformed EVERY expensive mascara I had ever bought. This is now the only stuff I use!" — Amanda Sims
BuzzFeed Shopping writer Emma Lord considers herself a fan:
"I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."
Promising review: "TikTok make me buy it the first time. I liked it enough to buy it again. Leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." — Kandyce D.
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Promising review: "Not gonna lie, I saw this product on TikTok and thought I’d give it a try. Truly the best eyedrops I’ve ever bought. The pictures speak for themselves. That was within one minute. I will forever buy this product." — Levi
Promising review: "I have heard about the great Korean beauty products. I have mouthlines that I don’t like. I thought I’d give this product a try. It definitely plumps up my skin, which helps decrease the appearance of my lip lines. It gives my normally dry skin a dewy finish. I really enjoy wearing it at bedtime. I’m going to be trying other items from this line. Cool product, there’s a reason it took TikTok by storm." — nicky
Maple Holistics is a small personal care brand founded by lifelong pals Ben and Motti after they searched for solutions to Ben's hair loss and scalp irritation.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After I used the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever. I still use it twice a week and love it! I’m not a fan of the way it smells, but others love it when they smell my hair." — Diane J. Huff
One/Size is a Filipino-owned and queer-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be.
BuzzFeed contributor Jordan Grigsby raves about it:
"I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay; it's that good. Patrick, I could kiss you for this freakin' powder. I've tried the translucent, ultra peach, and pink shades, and they're all totally gorgeous; I can't pick a fave. Not cakey and no flashback! Looks just like my skin!!"
BuzzFeed shopping editor Jenae Sitzes has this and absolutely loves it, "I first put this setting spray to the test for a wedding that involved taking many trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was limited. As such, I was sweating up a storm, but my makeup looked flawless by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use, I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something on top of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.)
Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, and literally full-on crying multiple times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."
Promising review: "I tried this after seeing TikTok reviews. I love how it feels when it goes on. It's very cooling and soothing. I used it during the day to freshen my under-eye area. I just ordered more, so I have one in my purse and car as well!" — MaryR
Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." — Ralph D. Thompson II
Reviewers say it sinks into the skin easily and never ever leaves a greasy residue.
Promising reviews: "After just about three weeks of use, I’ve seen such a positive change in both the evenness of time and of the texture of my skin. Melasma and acne scarring have faded pretty dramatically — I don’t even bother putting on foundation when I do my makeup in the morning. The oil is so lightweight and doesn’t exacerbate my already oily complexion." — L T C
Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." — Ee El
Most reviewers recommend doing this treatment once per week.
Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala
Promising review: "Looooooooove these!! A product reviewer I follow on TikTok highly recommended these. I really like them. The price does not reflect the quality. They feel sooooo much better than they cost. I ordered two sets, and now I want silk sheets too!" — Mary Emma Campbell
Joesoef Skin Care is a small business that specializes in anti-acne skincare products.
Promising reviews: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, but it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." — Sandy G
Promising review: "I have used mini liquid blushes and paid hefty prices. I happened to see this one on TikTok and tried it out. I have five different colors now. The packaging is super cute, and the color is pigmented, so you only need a little. This is an amazing product." — Laura
Cheekbone Beauty is an Indigenous woman-founded makeup brand. All of its products are vegan and cruelty free, focusing on using only what's needed for the least amount of environmental impact and maximum wearability.
Promising review: "Now this product is absolutely amazing! It has fantastic lasting power, and a little goes a long way. I love that after I use it on my cheeks, I can use the rest on my lips, and it looks great. I’m a die-hard self-proclaimed 'blush' girl, and this is by far my favorite after trying so many other brands over the years! It’s creamy and high quality, and I love that it can be stacked with other colors with a twist. Easy to pack and doesn’t take up any room in my makeup bag! Love it!" — Nicole P.
Promising review: "TikTok made me buy it...but I wasn't disappointed! Love this stuff! It's very hydrating yet not greasy. I will definitely purchase this again and I want to try other LilyAna products as well!" — Debbie
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
Promising reviews: "So easy to apply. Especially love the applicator brush. It doesn’t leave a streaky effect like some makeup brushes have done to me in the past. I have very oily skin, but even after hours of wearing this foundation, I find I have a dewy look and not an oily, blotchy look, as so many other foundations have done to me in the past. Definitely purchasing this makeup again. Plus, it’s less than half the price that I usually spend. Win-win!!!!" — Lauren Theriot
Promising review: "I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that. I have tried much more expensive 'serum' sunscreens and find this one my favorite and for a much better price point." — JHoch
It goes without saying that you 100% do not need to lay your edges if you don't want to!
Promising review: "I’ve seen this all over TikTok. I was skeptical for a while until this winter season. It’s been so chilly and windy, and my hair is feeling dry, so of course, it comes with flyaways. This comes in a push-up wax stick. So you're not overusing the product. It keeps your hair nice and slick. Does not make the hair look greasy. It feels nice and smooth. And my hair looks smooth all day. I will repurchase when I do run out!" — Seema
Promising review: "If you don’t have this headband, you need it! I haven’t stopped wearing it since I bought it! I’ve had so many people compliment it and order one because of how simple but cute it is! I have a medium thickness of hair and It holds my hair out of my face, the quality is great and it stays put all day. Wouldn’t use for working out but great for everyday wear!" — Morgan Rainey