The Bogg Bag is a veritable poster child for the phrase “practical yet stylish.”
It is exceedingly “practical”: Made of waterproof, washable EVA foam, it’s sturdy, structured, and very spacious. It also has a bunch of holes to which you can attach a number of other “practical” add-ons, including a phone case, interior dividers, hooks and carabiners, and water bottle sleeves. Their immense popularity is nation-wide, but they’re particularly coveted items for “busy moms” in areas where beach trips, tailgating, and pool days are part of daily life.
As far as “stylish” goes, that’s more subjective. As multiple outlets have pointed out, Boggs are literally the Croc equivalent of a bag. They come in a rainbow of very bright hues, and you can absolutely (obviously) get Jibbitz-like charms for them. Unadorned, I think even devotees would agree they look like colorful blocks of Swiss cheese with handles.
While I may not be Bogg’s target customer, I am a regular Target shopper, and the store is now an official Bogg retailer. I am also a mom; I am busy; I do take my daughter to various extracurricular activities; and, once the weather warms up, my family and I are regular beachgoers. Plus, as far as I’m concerned, there’s no such thing as owning too many bags. So when the opportunity arose to take some Boggs for a test-drive, I felt compelled to say yes.
I opted for two sizes: The Original, which is sized very generously at about 18 inches wide, and the Bitty, which comparatively lives up to its name at just 11 inches. There’s also the midsized 15-inch Baby Bogg.
I do love a big bag, and the Original is truly massive. It’s definitely not designed for everyday use, it has come in handy as a waterproof bag for stashing my daughter’s floaties (dry and wet) when we head to swim lessons; a reusable tote for groceries; a dirt-proof bin for bringing home new plants; and even as a carrier for my excitable 13-pound dachshund mix while walking around the farmer’s market.
The Bitty Bogg is about the size of a spacious handbag. I tested the Bitty on trips to the playground (where I no longer had to worry about leaking water bottles or sunscreen), to the store (the roomy interior meant no more digging around for wallet, phone, keys, etc), and to the movies, where it turned out to be a perfect lap tray for soda and a small popcorn. I’ve yet to bring it with me for an evening out, but, much to my great surprise, I actually plan to (after I wash off the popcorn butter, of course).
I have not purchased any of the available Bogg add-ons, but I do appreciate the clear interior pouches that come with each one. I also haven’t purchased any decorative charms — though, to be honest, I actually don’t hate these.
Look, if you already own a Bogg, then none of this is news to you (except for maybe the Target part). But if you don’t, then you should — you might surprise yourself and like it as much I do.